Guitar has been embracing Filipino households since 1960 with quality undergarments. With a long history of quality products, we look forward in delivering more for the Filipino families.
Guitar mission is to create a distinct lifestyle through superior quality and product at par with global standards. It also committed to achieve excellence in marketing, advertising and product innovation by continuously improving its core business functions. It aims to further develop and be more progressive in its value of customer’s service, social responsibility and fair business ethics in all aspect of operation.